Friday, February 8, 2013

Grammy dress code: what?

The Grammy's has always been the home of the free spirited. We always expected the unexpected...The objective is often to surprise or to shock.

Who does not remember the 2000 Grammy Awards and J.Lo "Oh she did not!.. but she did!" Versace dress.?This dress was not a first on a red carpet that year but she rocked it BECAUSE it was the Grammy's. And having the perfect bod did not hurt either.
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Rihanna in Armani 2102 Grammy Awards
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 Fergie in a  Jean-Paul Gaultier dress at the 2012 Grammy Awards.
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Yes sometimes artists seem to push it a little to the limit but they are in the music industry and that is explanation enough because it'is an extension of their musical persona, their creativity and their brand.

Lady Gaga arrived in an Egg at he 2011 Grammy Awards
Lady Gaga at the Grammys
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Lady Gaga Grammy Awards 2010
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Nicki Minaj in full blown animal print from Givenchy  at the 2011 Grammy Awards
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Nicki Minaj in a red Versace cloak Grammy Awards 2012
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So why change this exciting tradition by making public a memo that creates fashion boundaries? The Memo reads"Please be sure that buttocks and female breasts are adequately covered,"[...] "Thong-type costumes are problematic. Please avoid exposing bare, fleshy under-curves of the buttocks and buttock crack. Bare sides or under-curvature of the breasts is also problematic." Whether artists show their flesh or wear eccentric dresses or costumes, should it not be seen as a medium to the artistic process and sometimes a phase in promoting their brand or projecting their musical persona?

The network issued dress code memos in the past and I guess producers grew tired of the natural disregard for "proper decorum". Making this memo public might not create any particular pressure to comply. I am anxiously waiting for the response of music artists at the Grammy's red carpet this Sunday! I anticipate the response to be an abnormally eccentric fashion revolution.

 Stay tuned...




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